As a Photographic Retailer, Wholesaler, Product Manager and Distributor we live and breathe supplying businesses and consumers with all photographic products.
We understand all stakeholders and their individual requirements – consumers, retailers, suppliers, manufacturers, distribution and sales.


We are inspired by perpetual innovation and the dynamic nature of the camera market.

We understand the challenges of owning your own business and we think about the last three feet between a merchant and their customers.
  • We are proud of our heritage.
  • We learnt a lot along the way.
  • And we share the learnings.
We are inspired by perpetual innovation and the dynamic nature of the camera market. The future of the Australian Camera Industry is bright and we embrace it wholeheartedly. We empower our members to work more efficiently so they can focus on what they love.



Ranges from all of Australia’s key photographics brands.


An efficient low cost operation with massive buying power and we pass the savings to members.


Access to a National marketing programme tailored to your local needs.


With passionate experts in all of our independently owned stores.


Integrity. It’s the reason that Raleru partners simply move more cameras.

We know the value of old fashioned service, and every interaction with every member is conducted with the level of integrity we would offer to a member of our own family. Every time.


With literally hundreds of years of retail and wholesale experience within the Australian Camera industry, our Board and Head Office Executive Team is cross functional, collaborative and have all been hand selected for their practical approach to problem solving.

Board of Directors

Jon Paterson
Jon Paterson Executive Chair
As Chairman, Jon provides strong, retail focussed leadership for the entire team. Under Jon’s vigilant eye, the Board provides an integral link between suppliers and the retail stakeholders. His practical approach is regarded throughout the Australian camera industry and his experience has been gleaned via decades of hands on experience.
David Burlew
David BurlewDirector
David has proven and extensive experience at executive and board level positions within multi-national business, predominantly across the retail, distribution, industrial and manufacturing sectors. David has spent the majority of his career at the C-suite level, forging a strong reputation with divergent stakeholders, including public and private sector agencies
Ian Peterson
Ian PetersonDirector
Providing structure and strong governance, Ian is the proud owner of the Bunbury Camera House. Serving his second term on the Raleru board, Ian continues to focus on enabling the company to complete strongly and fairly in the photographic retail space
Adam Walters
Adam WaltersDirector
An integral force behind the powerhouse Garricks group of Camera House stores and currently serving in his second term on the Raleru Board. Adam provides a shrewd, hands on approach to the business and its management. Adam offers balance and understanding of the whole business and is proud of his strategic contribution to forging the business forward with a plan.

Executive Team

Stewart Pickersgill
Stewart PickersgillGeneral Manager
Stewart has decades of experience within the Australian Camera Industry and the earned credibility that accompanies his many successes. In his role as General Manager he also heads up the critical Buying functions within Raleru and works tirelessly and collaboratively with suppliers to achieve a commercially astute outcome every time. He also knows the value of a dollar and makes sure every one counts.
Matthew Mortimer
Matthew MortimerHead of Finance
Matthew may be the numbers head of Raleru, but his innately practical and commercial acumen has more to do with his Northern English heritage than anything he learned in his ( extensive ) financial training. He is known for his command of the data and for his fabulous heart and always going the extra mile to support members and suppliers through any financial blips they may encounter. And for instilling this ethos in his team.
Anil Madikonda
Anil MadikondaI.T Services Manager
Anil Madikonda