WHAT WE OFFER
Proudly supporting the biggest names in the Australian Photographic Industry. With a range of services and support on offer, Raleru is the complete one stop shop.
As the proud owner of the Camera House brand, Australia’s leading chain of independently owned camera retailers, and, as the exclusive distributor of the ProMaster brand of accessories, Raleru is the go to destination for all of your photographic needs.
BUYING AND MARKETING ADVANTAGES
Buying efficiently goes straight to the bottom line. By consolidating the buying power of our independently owned and operated stores, our membership and partners are able to reap the benefits of professional, centralised buying and order management.
And as a key member of the NARTA Buying group, Raleru members are offered the very best in terms of negotiation and support. And our supplier partners reap efficiencies by having more strategic and meaningfully structured conversations.
Combined with a Go-to-market model that suits you, its a formidable combination. Whether you select to have the brand marketing done for you, leveraging the power of our National camerahouse.com.au website, or whether you require a more hands on approach as part of our Alliance and Warehouse programmes, we have the ideal model to suit your specific business needs and can tailor the optimal solution to cater to your target customers.
WAREHOUSE & LOGISTICS
We buy and store inventory centrally so that our members can access it at a time they need it, In a way that suits them and their customers. We are committed to turning orders into inventory instore rapidly in order to ensure that our partners offer the very best order fulfilment possible.
IT SYSTEMS & B2B
By utilising our sophisticated B2B system, members are empowered with extra vigilance. The efficiencies delivered ultimately save time and make our members money. Many of our members operate using the same POS system and this in turn offers advantage in terms of delivering real time visibility of stock and sell through in the channel. And this in turn assists our suppliers manage their inventory. We collaborate so we all win.
CASHFLOW ADVANTAGES
We offer the advantages of consolidated ordering and a single point of invoicing. For an independently owned small difference, this efficiency makes an epic difference. No longer are they compelled to deal with multiple vendors and numerous invoices. They don’t have to deal with finance departments from a number of suppliers. They deal with an astute and commercially considerate finance team who really understands what it means to own your own business.
PRODUCT MANAGEMENT
We manage our products as if we made them ourselves. We get why your customers would buy them. And we understand why our members want them. We vigilantly monitor market trends and understand the vagaries of the market and the trends. And we stock accordingly and guide our members in their stock holding and product mix to optimise their profits. Every day. Our team of experts are so proud of this ability we even put our money on the line and distribute the Promaster brand exclusively to our partners.
ADDITIONAL SERVICES
We not only Buy better, but we Sell better.
There are so many dimensions that extend well beyond the retail realms. Our members love the sense of community, and of collaboration with their peers. The sharing of ideas between like minded retailers as part of our regular conferences is an inspiration to all and widely attended by industry leaders who make the most of the opportunity to access the largest store network of independently owned camera retailers in Australia.
Some of our members choose to access an even broader range of services on offer and utilise the Camera House brand. There are a couple of conditions and compliance elements as there are with any National brand but ultimately the numerous advantages offered in accessing National Marketing across all aspects of the retail spectrum are enormous. From store fitouts and external signage through to catalogues and print media and Digital aspects including social and a national website, and even covering instore digital signage.
We support our Camera House members with additional deals to spice up the pot and with the additional Finance advantages of being a Shareholder ( and dividends ) and Operational and IT efficiencies using a consolidated Point of Sale Solution, it’s a no brainer. Come and join the Camera House Family.